Jewellery has always been a love language in India — a way to celebrate milestones, express personality, and carry a touch of tradition. But in today’s world, not everyone wants to lock their sparkle away in a locker. We want jewellery that’s chic, affordable, and wearable every day. That’s exactly the gap Palmonas, co-founded by Shraddha Kapoor, is filling.
How Palmonas Was Born
The brand started in 2022 with Pallavi Mohadikar and Dr. Amol Patwari, and soon caught Shraddha Kapoor’s eye. What began as a discovery turned into a collaboration — Shraddha joined as co-founder after falling in love with their designs.
Palmonas stands for “demi-fine jewellery” — not flashy, high-priced fine jewellery, and not flimsy fashion jewellery either. Think of it as the sweet spot: trendy, durable, and crafted with thoughtful detail.
What Makes Palmonas Different?
Palmonas pieces are designed to be lived in — whether it’s brunch with friends, a boardroom meeting, or a wedding guest look. Here’s what sets them apart:
- Material magic: They use surgical-grade stainless steel, sterling silver plated with 18K gold, and now even 9K gold with lab-grown diamonds in new collections.
- Durability first: Tarnish-resistant, skin-safe, and made to withstand the “real life test” (sweat, perfume, daily wear).
- Design vibe: Minimal yet bold. Stackable rings, sleek hoops, delicate chains, and statement chokers — versatile enough for jeans or saris.
- Craftsmanship: Smooth finishing, polished shine, and engravings that add subtle luxury.\
Where You’ll Find Palmonas
Palmonas began as an online-first brand, but with growing love, it’s spreading offline too:
- Chic stores in Pune
- A flagship in Delhi’s Chandni Chowk (yes, modern jewellery in the land of traditional bridal shopping!)
- And more expansions on the way
The brand also grabbed eyeballs on Shark Tank India, securing funding to scale up faster.
Why People Are Talking About It
- It’s affordable luxury — trendy jewellery without a jaw-dropping price tag.
- It speaks to modern Indian lifestyles — not every occasion calls for 22K gold, but everyone loves looking polished.
- Backed by Shraddha Kapoor’s star power, but also genuine design appeal.
- Expanding into lab-grown diamonds & real gold edits, balancing sustainability with glam.
The Flip Side
Like any brand, there are challenges:
- Plated jewellery has limits — over years, the shine can fade.
- Some buyers online have raised concerns about delivery delays and customer service.
- Price comparisons with international demi-fine brands can spark debate.
But for a young brand, Palmonas is already creating big ripples.
Palmonas is rewriting how Indians see jewellery. It’s no longer a “locker investment” — it’s an everyday accessory that makes you feel good. With Shraddha’s touch, fresh collections, and lab-grown diamond moves, the brand has its eyes set on the future.
So if you’re someone who loves jewellery that can go from airport looks to after-party bling, Palmonas might just be the new name in your jewellery box.
Discover more iconic jewellery journeys and inspirations at IGJ